Website Pricing Calculator

How Much Does a Coach or Therapist Website Cost in 2026?

Most therapists and coaches searching this question get the same non-answer: "it depends." That's true, but it's not useful. This calculator gives you a real number based on what you actually need.

Use the tool above to get your estimate, then read on if you want to understand what drives the cost.

What affects the price of a coaching or therapy website?

Two things move the number more than anything else: how many pages you need, and which features you add.

A basic site for a solo therapist or coach typically runs 4 to 6 pages: Home, About, Services, and Contact, with maybe a FAQ or resources page. Each page takes time to design, build, and optimize for search. That work adds up whether you're building on WordPress, Framer, or Squarespace.

Features are where costs vary the most. Online booking is one of the most common requests from wellness professionals, and it's also one of the more involved integrations. A blog, a payment gateway, a members area for course content, these all add development time, and they should, because a properly built feature works reliably and doesn't break six months after launch.

Platform choice matters too, but less than most people think. WordPress tends to sit in the middle of the pricing range. Squarespace and Wix are slightly cheaper to build on because the environment is more constrained. Webflow and Framer give you more design control but require a bit more build time.

What do most coaches and therapists actually spend?

Most private practice therapists spend somewhere between $1,500 and $5,000 for a professionally built website. That range covers a lot of ground, though. A straightforward 5-page site with a booking embed is closer to the lower end. A site with a blog, payments, a lead capture sequence, and specialty pages for different niches sits higher.

The calculator above reflects those real-world ranges. It's not a quote, it's a starting point so you know what to budget before you talk to anyone.

Why the platform you choose matters less than you think

A lot of coaches spend time debating WordPress versus Squarespace versus Webflow before they've figured out what the site actually needs to do. That order is backwards.

If you need a booking system, a blog that ranks on Google, and a contact form that routes inquiries properly, most platforms can do that. The question is whether the person building it knows how to make those things work together, and whether the finished site loads fast, looks right on mobile, and is something you can actually update yourself.

Platform matters for long-term ownership. WordPress gives you the most control and the widest plugin ecosystem, which is why it's still the most popular choice for therapist websites and coaching websites. Framer is fast and visually sharp if you're not planning a large content site. Squarespace is fine for a simple setup where you want to handle updates yourself without touching any code.

What doesn't make sense is picking a platform first and then trying to fit your practice into it.

What's usually not included in a basic website price

A few things that regularly catch people off-guard:

• Copywriting. Your pages need words before they can be designed. Writing that actually converts visitors into inquiries is a separate skill from design, and most designers don't include it unless you ask. Budget $300 to $800 if you want a professional to write your pages.
• Photography. A headshot from five years ago on a phone won't do much for trust. A proper session runs $150 to $500 depending on your location.
• SEO setup. A basic site with no keyword research, no meta descriptions, and no Google Search Console setup won't rank. Some designers include this, many don't. Check before you sign.
• Ongoing maintenance. Hosting, plugin updates, and security patches are a real cost. For WordPress sites especially, monthly maintenance is worth budgeting for separately.

Is it worth hiring a specialist?

A designer who builds sites for therapists and coaches regularly will know things a generalist won't. They'll know what pages a therapy practice actually needs, how to write service pages that speak to someone looking for help rather than someone shopping for software, and how to set up a site that builds trust before a potential client ever fills out a form.

Generic designers aren't bad. They just start from zero on context that a specialist already has.

If you want to see how that plays out in practice, the website design and development page covers what's included in a full build, and the pricing page has fixed ranges rather than "contact us for a quote."

Frequently asked questions

How many pages does a therapy or coaching website need?

Most solo practices do well with 5 to 7 pages: Home, About, a Services overview (or individual pages per specialty), Contact, and optionally a FAQ and blog. If you work with multiple issues or modalities, separate pages for each specialty help with Google rankings because each page can target a different search term.

Can I build my own website and save money?

You can, and some people do it well. The real cost of DIY isn't the platform fee, it's the 30 to 50 hours you spend learning, troubleshooting, and second-guessing the design when you could be seeing clients. If your hourly rate as a therapist is $150, a week of evenings spent on a website costs more than hiring someone. That said, if you're early in your practice and budget is tight, a simple Squarespace or Wix site is fine to start. You can always rebuild later once you have more clients and a clearer picture of what your site needs to do.

What's the difference between a custom website and a template?

A template gives you a pre-built design you customize with your content. It's faster and cheaper upfront. A custom site is designed from scratch around your brand, your niche, and how your clients actually find you. Over time, custom sites tend to perform better in search because they're not built on the same structural skeleton as thousands of other sites on the same theme. If you want a more detailed take on that, this breakdown of custom vs template for therapists covers it properly.

How long does it take to build a therapy or coaching website?

A standard 5 to 7 page site typically takes 2 to 4 weeks from when all the content is ready. The biggest variable is usually the client side: getting photos, finalizing copy, and approving designs. If you come prepared, the build itself is the shorter part.

Ready to get a proper quote instead of a range? Get in touch and I'll give you a fixed price for exactly what you need.